Take full advantage of Google
Customers most often turn to Google first and foremost to find a specific product or service. Google is one of the most powerful ways to bring in new business. And, you don’t need to hire an SEO expert to take advantage of the many free tools Google has to offer.
If you haven’t done so already, start by creating and verifying your Google Business Profile. “Your Google Business Profile (Google’s term for your Google listing) is what allows your business to show up in Google Maps results, the local section of Google Search results, and also — when someone types in your business name and location — the right-side Knowledge Panel in Search results,” explained one expert.
Once you’ve verified your Google Business Profile, you can update your store hours, link to your website, and provide contact information to customers. Ask customers to provide Google reviews to boost your listing even more. Restaurants can use TheOrdering.App, a Google product that’s free until January 2022, to offer customers a way to order right from your website, Google Search, Google Maps and more. The more effort you put into filling out your Business Profile — which is free — the more likely Google will show your business in search results.
Have a blog on your website
Undoubtedly, one of the best ways to promote your business and drive traffic to your website is to have a blog. Even in 2022, many companies still underestimate the power of valuable content, which is a huge error that you should avoid at all costs.
On top of having and maintaining your own blog, another strategy to promote your business is to write guest posts for others. This means identifying brands and websites whose audience might be valuable for your company, and reaching out to them to offer a guest post in exchange for a backlink on their site.
This strategy is excellent for your off-site SEO as it helps you establish your domain authority and trustworthiness on the Internet. It also gets your brand in front of new audiences that could potentially convert into paying customers.
Ways To Promote Your Business Online
#1. Create A Business Website
Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. Showcasing your brand to your prospective customers is one of the most important things that you can do using a website.
Having a website for your business increases its chances of generating leads and sales. Once people find you online, get interested in your brand, and want to know more, they’ll know how to contact you.
Having a website means that when people search for a product in your industry, chances are that your brand would pop up in search results. This allows you to drastically increase your customer base.
#2. Market your content using Quora, Medium, and Pinterest
Quora is a great source of long-term traffic. The questions you answer don’t disappear after a few days; in fact, many questions last for years and they’re constantly updated with new answers. Quora can also help establish your authority in your niche.
There is also the option to use Medium to drive traffic. This is a great growth hacking strategy. The next time you write a post, set a timer for yourself. The time you spend creating the content represents 20% of your efforts.
Pinterest is the second biggest driver of referral traffic by a large margin. Despite that, it doesn’t get as much attention as Facebook, Twitter, or LinkedIn. This is mainly because it’s a unique network that you should leverage in promoting your business online.
#3. Promote Your Business through An App
Every business aims to increase its audience base, brand popularity, sales, and revenue generation. A mobile application is capable of doing all these and helps businesses find multiple growth opportunities and generate revenues.
An app provides an efficient way for businesses to collect, analyze and leverage customer data. By capturing information such as customer preferences and behavior, apps offer the potential to influence marketing strategy with invaluable consumer insights.
#4. Publish Great and Unique Content
Unique content is original and not duplicated anywhere else. It plays a key role in search rankings because search algorithms rate unique content highly and can penalize websites for posting duplicate content.
#5. Build Your Online Reputation
This is because they are perceived as providing more value, which often allows them to charge a premium. Their customers are more loyal and buy broader ranges of products and services from them.
Listening to your customers and clients, understanding their expectations and issues, and validating their feedback is one way to build a positive reputation in the mind of your customers.
#6. Optimize your website for mobile and smart devices
A mobile-optimized site reformats itself for mobile devices. It not only makes sure to properly display on smaller screens but also makes the site much easier to navigate. It reformats content, displays larger navigation buttons, and optimizes images according to screen size.
#7. Optimize your business website for search engines
A key benefit of business website optimization for engines is that it enhances the user experience, which leads to an increased number of conversions. You can leverage insights from user behavior to better optimize your site and reap these benefits.
22 Free and Paid Ways To Promote Your Business Online 1
Once your website is crawled by search engines, it competes with websites that have similar content. The better your website design and content are, the higher your site will show up on search engine result pages. This is not a strategy to ignore in promoting your business online.
#8. Leverage paid promotion
Paid promotion of content involves paying for any media space or placement. Paid promotion is a great opportunity to assess whether your content is working and whether your marketing message resonates with your audience.
#9. Connect with others on LinkedIn groups
#10. Co-branding or partnership with complementary brands
Co-branding can be an effective way to build a business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Both partners need to bring value to the table.
#11. Advertise on social platforms
#12. Try out Google Ads
Google Ads allows you to take advantage of the benefits of online marketing, as it shows your ads to the right people, in the right places, and at the right time. Google Ads holds several benefits in stock.